Lush “HELLO SUMMER! HELLO GOOD HAIR!” 2026 Key Visual

Overview

Led the creative development and rollout of Lush’s summer haircare campaign, from shaping the initial concept to delivering launch assets. The campaign focused on customers looking for haircare solutions during the warmer months, particularly for freshness and easy summer hair.

Creative Direction

Developed a fresh blue-gradient visual direction inspired by the sea, clear skies, and the feeling of sea salt. The look was designed to feel cool, bright, and easy-going, using subtle references to ocean spray and sunlight to bring the summer mood through the campaign.

Oversaw the visual direction across the key visual and supporting campaign materials, ensuring a consistent creative language across digital content and retail-facing assets. The aim was to give the haircare range a stronger seasonal presence while keeping the campaign recognisably Lush.

Results

The exclusive hero product recorded nearly 300% sales growth during the campaign month. The wider haircare range also achieved a 3% sales uplift, showing that the campaign helped drive stronger interest in the category overall.