Led branding and creative execution, translating strategy into campaigns across digital, print, retail, and packaging. Delivered art direction for photoshoots and video. Drove a visual merchandising campaign that increased product sales by 200% within one month, demonstrating strong business impact while ensuring stakeholder communication.

Managed end-to-end video production, delivering 8 weekly rough and final cuts for broadcast across free-to-air television and social media platforms. Led direction and editing of the 2022 Halloween promotion video, successfully aired during prime-time television with strong audience reach and engagement.

Created visually appealing weekly leaflets, social media posts, and website banners for clients, ensuring strict adherence to brand guidelines and visual identity. Expertly edited and optimised a YouTube marketing video series, resulting in a total of 324K+ views and increased audience engagement, reach, brand awareness, and measurable campaign performance.

Conducted daily updates of copywriting and visuals for social media as well as the WordPress Blog across three regions. Led the conceptualisation and creation of key visual and collateral materials for a highly successful offline marketing event, attracting approximately 2K participants.