Lush Mid-Autumn Festival 2026 Imagery

Overview Developed the first global key visual for Lush’s Mid-Autumn Festival campaign, created for use across multiple regional markets, including Japan and Taiwan. The campaign introduced the new 「月光共舞」禮盒 as the hero product, with the Luna Serenade gift box positioned as a thoughtful gift for sharing with family and loved ones.

The creative direction centred on the warmth of reunion, the pleasure of seasonal gifting, and the small rituals that bring people together during Mid-Autumn Festival. The visual needed to feel celebratory and premium, while remaining warm, approachable, and relevant across different markets.

Art Direction

Created a golden, autumn-led visual world using a warm gold backdrop and soft beige table setting. The palette was selected to reflect the richness of the season while giving the campaign a calm and elevated lifestyle feel.

Tea elements, including a tea pot and tea cups, were introduced alongside the bathing products to build a sense of sharing and ritual. The styling drew on the familiar Mid-Autumn experience of gathering around food and tea, allowing the Luna Serenade gift box to sit naturally at the centre of the scene.

The final key visual balanced product focus with a warm, considered setting, creating a flexible global campaign asset that could be adapted across regional websites and local communications.