LUSH Branding Activation Event Creative

Overview Bring out “from British”29 High Street: 

Smell like Lush, smell like home! We are bringing our UK origins to Hong Kong, sharing our core values and the secret to why we smell so incredibly good.

Our Innovations:

The original and the best! From pioneering the first-ever shampoo bar to the iconic bath bomb, we’re showcasing the naked inventions that millions of people choose every year.

Artwork Approach

The Innovation Wall is designed as a vintage newspaper front page, evoking a strong sense of heritage and storytelling. It showcases Lush’s four key innovations by highlighting milestone years, fun facts, and the innovators behind each breakthrough. The overall visual approach blends editorial-style typography with curated graphics to create an engaging, archival experience that draws viewers into the brand’s history.

The Passport Journey offers a curated travel-route experience that maps out the most significant innovation milestones in Lush’s evolution. It traces the brand’s origin story through to the development of the 29 High Street stores, with each checkpoint representing a defining moment. This journey encourages exploration and interaction, allowing audiences to experience the progression of the brand in a narrative-driven format.

The 29 High Street Museum brings forward the “Original in UK” message through immersive spatial storytelling. A British-style phone booth serves as a central visual icon, anchoring the experience. The interior is art directed with a “street poster” (街招式) aesthetic, creating a fusion of British identity and local visual culture. The space also features the ingredients of the 29 High Street perfume, complemented by customer testimonials and founder quotes to reinforce authenticity and deepen emotional connection.