MUSEE PLATINUM TOKYO Summer Product

Overview MUSEE PLATINUM TOKYO, a Japanese beauty brand specialising in hair removal services, launched three new skincare products for summer. These products were designed to support women’s daily skincare routines, empowering them to confidently show off radiant skin even in the hot summer months.

Artwork Approach

The promotional video featured upbeat music and fast-paced editing to evoke a sense of fun and liveliness. A soft, pastel-toned colour palette with a white base was used to appeal to a young female audience, creating a light, cheerful visual experience in line with the brand’s youthful identity.