Tiger Chinese New Year 2023 Cleaning Tutorial

Overview Tiger, a well-established Japanese brand known for its household thermal products, released a tutorial on how to clean the inner pot of its appliances ahead of the Lunar New Year, encouraging users to start the year fresh and clean.

Artwork Approach

A cheerful tone was set using light, upbeat background music to make the cleaning steps feel simple and stress-free. Festive graphic elements inspired by traditional Chinese New Year motifs were incorporated to match the seasonal atmosphere, making the instructional content more engaging and celebratory.