ViuTV Halloween 2022 Branding Video

Overview To celebrate Halloween 2022, a branding video was produced for Hong Kong television channel ViuTV. The video featured three distinct Halloween-inspired fashion looks, presented in a fashion show catalogue style. The concept aimed to express individuality and the message that personal style knows no limits, even on Halloween.

Artwork Approach

A black background was used to enhance the colour and presence of the costumes, while three distinct lighting styles were applied to spotlight each look equally. To enhance the playful and edgy tone of the video, visual effects such as reverse playback, fisheye lens, and bold graphic overlays were used, creating a dynamic and stylistic viewing experience.