Unme.storee S/S 2025 Fashion Catalogue

Overview Unme Store — a women’s clothing brand inspired by Japanese and Korean aesthetics — launched its first Spring & Summer Collection. To align with the brand’s minimalist and nature-inspired identity, I developed a visual concept that highlights the versatility of the collection through curated mix-and-match outfit categories, helping to strengthen the brand’s seasonal positioning.

Artwork Approach

The visual direction incorporates clean architectural lines and urban street scenes to reflect the modern, structured details of the clothing. This contrast between backdrop and fashion pieces draws attention to the textures, tailoring, and quality of the garments, while reinforcing the effortless, everyday elegance that defines the brand.